La Vie Est Belle is a new Lancome fragrance, fronted by Julia Roberts ,available on the market from fall 2012.
“La vie est belle”, a French expression meaning “Life is beautiful”; the manifesto of a new era. Universal yet personal, Lancôme’s femininity is a choice embraced by women, not an imposed standard. The choice to live one’s life and fill it with beauty. Your own way.
Lancôme has long fostered this conviction, and shares it today with all women in the form of an exceptional creation. The fragrance of joyful femininity and happiness. The fragrance that makes life more beautiful.
La vie est belle introduces a new olfactive story, the first ever iris gourmand. The juice is made with the most precious natural ingredients, a modern interpretation of an oriental fragrance with a twist of gourmand. It entwines the elegance of iris with the strength of Patchouli and the sweetness of a gourmand blend; for an incredible scent with depth and complexity.
This gourmand yet elegant composition is developed by perfumers Olivier Polge, Dominique Ropion and Anne Flipo. The final formula is the result achieved after three years of probation and 5000 versions. Iris is the key ingredient of the perfume, surrounded by orange blossoms and jasmine in the heart. The composition’s opening provides fruity flavors of black currant and pear, while the base is warm, gourmand and powdery due to almond-like accords of tonka bean, praline, patchouli and vanilla.
The flacon is a redesigned version of the classic Lancome bottle from 1949.
($55 for 1 fluid ounce to $95 for 2.5 fluid ounces).
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